

The Plant-Based Whole30 promises to change your life in 30 days by resetting your health, habits, and relationship with food. Yeah, that’s a lofty goal, but we have 12 years of experience and testimonials to back it up, and we know the power of choosing the right foods for your plate. But to change your life, you need a plan.
Meal planning on the Plant-Based Whole30 saves you time, money, and the stress of getting home after a long day and wondering what’s for dinner. That's where Real Plans comes in.
Real Plans arms you with a day-by-day plan of delicious recipes, weekly shopping lists, and cooking guidance - all designed for your Plant-Based Whole30 success.
—Melissa Urban, Whole30 Co-Founder and CEO
My Whole30 ended Tuesday, but I feel like my Real Plans life has only just started. I couldn’t have done my Whole30 without RP! The food has been soooo good, easy to prep and cook. Real Plans is my new best friend.
– JEN
Savvy shopping
Our mobile grocery list saves you time, money & food waste by making sure you only buy what you need.
Hate shopping?
We’ve teamed up with Instacart and Amazon Fresh so you can get your groceries delivered and skip the store.
Hate shopping?
We’ve teamed up with Instacart and Amazon Fresh so you can get your groceries delivered and skip the store.
Delicious, totally compatible Plant-Based Whole30 recipes


Loving the Real Plans resource and app on my android. I’m using Real Plans with my 3rd round of Whole30 and it’s so much easier than before.
– ERIC