As a Real Plans subscriber, you have access to a comprehensive list of real food resources that includes specific brands, kitchen gear, and products that we love to use. To give you a little taste, below is our guide to products that we wholeheartedly recommend, believe in, and purchase for ourselves.
Please know that many links are affiliate links which means that if you choose to buy something, we will receive a small commission for the sale which helps support our business.
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Items marked with an * are Whole30 compliant
Meat, dairy & seafood
Grass-fed meat and pastured poultry
Whenever you can, we recommend sourcing meat and poultry directly from local farmers. This way, you support your local economy and to get to know where your meat comes from. If knowing your farmer isn’t an option, you’ll find that more conventional supermarkets – including large retailers like Costco – carry healthy, humane, and sustainable meat sources.
U.S. Wellness Meats* – If you’re looking for an online retailer of good quality beef, pork, lamb, chicken, turkey, duck and more – visit U.S. Wellness Meats. They also have a great selection of organ meats, sausages, and options that are Whole30 and AIP compliant.
Vital Proteins collagen peptides* – Adding collagen peptides to your bone broth, smoothies, or an evening cup of tea is one way to reap the benefits of homemade stock without actually drinking it. These benefits include a healthier gut, happier joints, and smoother skin.
Wild Planet canned roasted chicken* – Nothing but organic chicken breast. A quick, easy emergency protein that will help keep you fueled until your next meal.
We believe that if you consume dairy, it ideally comes from organic, pasture-raised animals.
Local Harvest CSA directory – For those who are interested in raw cow and goat milk products, you can get them delivered through CSA (community supported agriculture). A quick search will put you in touch with farmers in and around where you live.
Desert Farms camel milk – If you are unable to tolerate cow’s milk – even raw – you may want to look into raw camel milk. Enthusiasts of camel milk report that it can support an overactive immune system and get rid of digestive troubles.
Vital Choice* – If finding sustainably caught seafood is a challenge where you live, shop online. Vital Choice carries a wide variety of seafood and sea-derived supplements, from frozen filets and fish roe to canned goods and salmon oil.
Safe Catch canned wild tuna* – With the lowest mercury levels of any tuna on the market, Safe Catch tuna is sashimi grade wild tuna and hand packed to retain omega-3s.
Fats & oils
Coconut oil* – Coconut is loved by many for its ability to safely withstand high temperatures during cooking. It’s a healthy vegetable oil that’s filled with easy-to-use fat, giving you a boost in energy while flavoring your food.
Coconut butter* – Coconut butter is the fiber-filled “meat” or pulp of the coconut. It’s often used as a substitute to nut butters, to make vegan fudge, drizzle over roasted winter squash, or in paleo desserts. You can also make your own.
Cocao butter* – Or, chocolate butter. While cacao butter has the aroma and flavor of chocolate, it’s made by separating the creamy lemon-colored fat from the dark, bitter solids of cacao beans. Both pesticides and child labor may be used in cacao production. Therefore, in order to avoid supporting the use of either, look labels that say organic and fair-trade. In the kitchen, use cacao butter to make chocolate, desserts, and smoothies.
Butter – When sourced from grass-fed cows, butter contains nutrients that support bone and cardiovascular health. What’s more, it’s delicious. If you’re worried about clogged arteries and saturated fat, rest assured that high-quality butter boosts your overall health.
Ghee* – When cooking with butter, you may notice that it burns easily. This has to do with the milk solids in butter. But when you bring butter to a low simmer and remove these milk solids, you get clarified butter – or ghee. Ghee is essential to Indian cuisine and prized in Ayurvedic medicine for its healing properties. When used in cooking, ghee can withstand extremely high temperatures, making it ideal for frying.
Grass-fed beef tallow* – Suitable for high heat cooking, frying, and roasting. Tallow from grass-fed beef contains more omega-3s than conventional beef fat. This means it’s healthier and better for you.
Cage-free duck fat* – Duck fat is notoriously delicious and has a reputation for creating that perfect sear or crisping up poultry skin while leaving meat juicy and full of flavor. When possible, source your duck fat from happy, cage-free birds.
Avocado oil* – Avocado oil is a vegetable oil with an unusually high smoke point. This means you can fry with it and use it for high temperature cooking. It’s also wonderful on salads. Avocado oil comes from the meat of the fruit, rather than the seed. Like the avocado itself, the oil has a buttery texture and a clean, slightly nutty flavor.
Avocado oil spray – Pure avocado oil that can withstand high temperature cooking…in the convenience of a spray.
Extra virgin olive oil* – Stone crushed, cold pressed, decanted, and unfiltered. When shopping for olive oil, look for an extra virgin oil with these qualities. You want the nutrients and antioxidants in olive oil to remain intact rather than get lost through processing. With that in mind, its best to enjoy extra virgin olive oil as a finishing oil – drizzled over soups, spreads, and salads.
Virgin red palm oil* – Palm oil has a distinct reddish hue because it contains high levels of beta carotene. It has a waxy, nutty flavor and it is safe to cook with at high temperatures. Always shop for virgin, unrefined palm oil. Unfortunately, palm monoculture threatens the survival of orangutans, which are currently endangered. Look for a brand that is orangutan friendly and helps to preserve their natural habitat.
Coconut and palm shortening* – Begging for a healthy alternative, traditional shortening is made with hydrogenated vegetable oil and filled with unhealthy trans fatty acids. This coconut and palm shortening is that healthy alternative. It contains organic, unfiltered palm and coconut oil…making it safe to cook with and good for you.
Flours & alternatives
Grains, legumes, nuts, and seeds have a tendency to pull on your mineral reserves. The best way to remedy this is to get in the habit of soaking and sprouting your grains and seeds, as this increases mineral absorption.
Grains and grain flour
Sprouted wheat flour – Organic and sprouted, this flour is easier to digest and bind to important minerals you that you need to be healthy.
Sprouted corn flour – Gluten-free, organic, and sprouted for better nutrition. Use this sprouted flour to make cornbread, tortillas, tamales, and chips. Also just the thing to thicken soups and stews.
Einkorn flour – This wheat flour is made with einkorn, a wild variety of wheat that has a long history dating back to before the agricultural revolution over 10,000 years ago. While no wheat is suitable for those with celiac disease or gluten sensitivity, you may find that ancient einkorn is easier to digest.
Freekah – With roots in middle eastern and north African cuisine, freekah (or frikeh) is made with green durum or “pasta” wheat. Freekah’s wheat has been roasted, rubbed, and cracked so that is resembles bulgur. Use as a side dish with traditional spices such as black pepper, cinnamon, cumin, and almonds or add to soups.
Wheat berries – A wheat berry is the entire wheat kernel. You can add cooked wheat berries to salad, bake it into bread, or make a porridge with wheat berries. Ann Wigmore developed a popular fermented drink called rejuvalac using wheat berries.
Gluten-free oats – Gluten-free oats that have been coarsely chopped, allowing them to cook quickly. They have the exact same flavor as regular rolled oats, but have a slightly finer texture.
Organic panko breadcrumbs –Flakey, light, airy. Panko is made from white bread and can be used for breading to add a crunchy topping to casseroles or macaroni.
Arrowroot powder* – Often used in place of corn starch as a grain-free thickener for paleo or grain-free sauces, gravies, and stews.
Almond flour – Gluten-free and safe for folks with gluten sensitivity, almond flour makes it possible for you to bake some of your favorite foods without using grains. When it comes to almond flour, baked goods tend to turn out better with a finer grind. When shopping for almond flour, be careful not to confuse it with almond meal, which is a coarse grind that includes almond skin.
Cassava flour – Grain-free, gluten-free, and nut-free. Cassava flour is made from cassava or yuca root. Easy to bake with and just the thing to get the right texture for paleo pancakes, waffles, cookies, and pizza crust.
Coconut flour – Grain-free, gluten-free, and nut-free. Coconut flour is made from dried, ground coconut meat and popular in paleo baked goods. It is high fiber and absorbs quite a bit of liquid. When used alone, it often yields a softer and denser product.
Snacks and “fast” food
Good Health potato chips – Most brands of chips (even if organic) use unhealthy oils for frying. Look for chips made with a fat that can withstand high temperatures, like Jackson’s Honest (made with coconut oil) or Good Health (made with avocado oil).
Jackson’s Honest sweet potato chips – Sweet potatoes are the paleo-friendly cousin of potato. Non-GMO, these chips made with heat-stable coconut oil.
Sea Snax* – A strangely addictive and crunchy chip alternative made with seaweed, olive oil, and sea salt.
Eden Foods dried cherries* – Organic, non-GMO, and Whole30 compliant. Dried tart fruit gives a touch of sweetness and balance to quick salads.
RXBAR* – Whole food protein bars made with egg whites, dates, nuts and other natural ingredients – like cacao and sea salt.
Sogo grass-fed beef sticks* – Verified by the Non-GMO Project, no added hormones, no antibiotics, pastured raised and free range.
Wild Zora lamb and veggie bars* – Whole30 and AIP compliant bars made with pasture raised lamb and organic vegetables. Also allergen-friendly, which means these bars are nightshade-free, nut-free, dairy-free, gluten-free, grain-free, and soy-free.
Brooklyn Biltong* – Grass-fed and Whole30 compliant. South Africa’s version of beef jerky. Instead of dehydrating the meat, biltong is air dried – keeping it tender and juicy.
The New Primal beef jerky – Grass-fed and grass-finished beef raised on pastures in New Zealand, without antibiotics and added hormones. Sweetened with pineapple juice and honey. Infused with hints of onion, pepper, and ginger.
Hakubaku ramen – Organic wheat noodles. Ready in under four minutes.
Coconut water* – Made from young green coconuts from Thailand, coconut water hydrates with all natural electrolytes.
Coconut milk* – In some recipes that call for dairy, you may be able to use coconut milk instead. Coconut milk can be a rich and creamy addition to soups, curries, sauces, desserts, and beverages.
Organic, fair-trade coffee* – Grown without the use of chemical pesticides and fertilizers. Organic and fair trade coffee gives farmers a minimum fair price for their crop. Rainforest Alliance certified means that there’s focus on biodiversity and ensures the rights of workers and local people.
Dandy Blend – If you are avoiding coffee (or caffeine) for health reasons but miss holding a warm cup of brew in your hands, you may want to try this herbal coffee substitute. It’s made with roasted dandelion, chicory, beets, barely, and rye. Dandy Blend is non-GMO and gluten-free.
Nutpods* – Vegan, kosher, gluten-free, non-GMO and Whole30 compliant. Also free from carrageenan, dairy, and soy. Use Nutpods as a delicious coffee creamer alternative.
Desert Farms camel milk kefir – Probiotic, raw, and pasture raised. All the immune balancing and gut healing benefits of camel milk…fermented. Kefir goes a step further to enhance the good that camel milk does for the body by introducing communities of probiotics to your gut.
Tealixer herbal kombucha – Probiotic, non-GMO, gluten-free, and non alcoholic. Traditionally, kombucha is a fizzy fermented drink made with black tea. This kombucha includes herbs, which are extra potent when fermented.
Water filter* – As essential as water is, you’d think that good-quality drinking water would be easy to come by. It’s not. And one of the best things you can do for yourself is get a water filter that removes heavy metals, drug residues, chlorine, and fluoride.
Fermented food starters
Yogurt and cheese starters – Interested in an easy way to make yogurt? Watch this tutorial and find out how to make countertop yogurt with raw milk. Also use a mesophilic starter for a variety of hard cheeses including cheddar, monterey jack, stilton, edam, gouda, muenster, blue, and colby cheese.
Cultures For Health water kefir grains* – Probiotic, dairy-free, gluten-free, and non-GMO. Make facto-fermented kefir using sugar water, juice, or coconut water. One packet will make a new batch every 24-48 hours.
Cultures For Health milk kefir grains – Probiotic, gluten-free, and non-GMO. Make traditional kefir using this heirloom starter culture. Use as a tangy base for smoothies and salad dressings. One packet will make a new batch every 24 hours.
Salt, spices & condiments
Celtic sea salt* – Hand harvested and dried in the sun. Filled with naturally occurring minerals.
Chipotle in adobo* – When your recipe calls for chipotle in adobo, it can be tough to find a canned version that doesn’t contain sugar or soybean oil. We recommend making your own, using these organic dried chipotle peppers.
Primal Palate spice blends* – Organic, Whole30 approved, gluten-free, kosher, non-GMO, and non-irradiated. These spices are un-messed-around-with, just as nature intended.
Za’atar* – A blend with roots in middle eastern cuisine, za’atar usually contains oregano, thyme, and savory mixed with sesame seeds, dried sumac, and salt. Za’atar is used as a seasoning for meat, vegetables, and bread or it is sprinkled on hummus.
Sir Kensington’s Mayonnaise – Non-GMO, soy-free, and gluten-free. This mayo is made with certified humane free range eggs and sunflower oil.
Primal Kitchen mayo* – Made with avocado oil and cage-free organic eggs. If you feel so inclined, you may want to make your own mayo and use it for homemade ranch dressing.
Tessemae’s ranch dressing* – Organic, gluten-free, and Whole30 compliant.
KC Natural barbecue sauce – Organic and nightshade-free, this sauce is both paleo and AIP compliant.
Red Boat fish sauce* – Gluten-free. No shellfish, added water, MSG, or preservatives.
Soy sauce – Organic, unpasteurized, and probiotic. Soy sauce is traditionally made from a fermented paste of boiled soybeans and roasted grain, like wheat. Because of how it’s delicately processed, this soy sauce contains live enzymes and beneficial microbes.
Coconut aminos* – Organic, fermented, non-GMO, soy-free, and gluten-free. Made from the nutrient-rich sap of the coconut tree, naturally aged and blended with mineral rich sea salt.
Sriracha – Gluten-free and all natural. With a half pound of peppers in every bottle, you won’t find any preservatives, sulfites, thickeners, or additives. This sriracha is sweetened with pure Vermont maple syrup. Or, if you’re interested in making your own, click here for a Whole30 compliant sriracha*.
Raw honey – One hundred percent pure, natural, unheated, unfiltered, and fresh from healthy beehives. Raw honey contains the highest possible levels of live enzymes, vitamins, minerals, and antioxidants. Click here to find out how raw honey is better than white sugar.
Sucanat – Organic and fair trade certified. Sucanat is dehydrated whole cane sugar that retains its molasses content, meaning it’s rich in the vitamins and minerals naturally found in cane sugar.
Coconut sugar – Organic, non-GMO, unrefined, and unprocessed. Coconut sugar is made from the fresh coconut tree sap collected from the cut flower buds. The sap is heated to evaporate moisture, resulting in the crystal or granular form of sugar. Its taste is similar to brown sugar, with a hint of caramel.
Maple syrup – Organic and kosher. This dark grade syrup is made late in the season when the sugar content in the sap is at its lowest. Extra boiling gives a strong maple flavor.
Pressure cooker – Cook food faster and save energy with a pressure cooker. Use pressure cooking to mimic the effects of a long braise, whip up a batch of stock, and tenderize tough cuts of meat.
Slow cooker – The quintessential “set it and forget it” kitchen appliance. Made with dishwasher safe stoneware and a tempered-glass lid.
Le Creuset french oven – A large pot made of cast iron with an enamel coating, a french oven is ideal for moist cooking methods, like braising or making soups and stews. The Le Creuset french oven is coated with enamel that resists chipping and cracking.
Stainless steel stock pot – High sides slow evaporation, making it the prefect vessel for slow-cooking chili, stews, and soups. Also just what you need to simmer stocks and boil pasta.
Stainless steel frying pan – For even heat distribution without hot spots. The starburst finish makes pan stick resistant and easy to clean. Ideal for searing, browning, and pan frying everything from eggs and meat to veggies.
Immersion blender – Tired of batch blending your butternut squash soup? Or lugging your whole blender over to the sink and disassembling its parts? An immersion blender makes blending and cleanup a breeze.
Cuisinart food processor – For chopping veggies and shredding cheese to pureeing cashews into nut butter or roasted cauliflower into mash. A good food processor is an indispensable kitchen tool for anyone who wants to save some time.
Vitamix blender – Maybe the best blender you’ll ever own. Comes with a BPA free 64-ounce container and spill proof vented lid. Laser cut, stainless steel hammer mill and cutting blades. All backed by a 5 year warranty.
Dual julienne & vegetable peeler – Ultra sharp and dishwasher safe. Peel your veggies and make matchstick strips for coleslaws, salads, and stir fries.
Kitchen shears – Peel fruit and vegetables, scale fish, grate cheese, crack shells, and open bottles. Smart non-slip handle. Comes apart for easy cleaning.
Chef’s knife – High-carbon German stainless steel hot-drop forged blades and bolsters. Perfect blade shape for mincing, slicing and dicing.
Paring knife – High-carbon German stainless steel hot-drop forged blades and bolsters. Small, light, and versatile. Good for peeling, cutting, cleaning, and making garnishes with fruit and vegetables.
KitchenAid stand mixer – 5 quart stainless steel bowl with a comfortable handle. Mix as much as nine dozen cookies or four loaves of bread in a single batch. The tilt-head design allows easy access to the bowl. Good for tasks such as stirring wet and dry ingredients together, kneading bread dough, and whipping cream.
Excalibur dehydrator – Comes with nine trays (a total of fifteen square feet of drying space) and an adjustable thermostat temperature control that ranges from 105F to 165F. Dehydrating foods helps to preserve nutrients while transforming perishable foods into travel friendly snacks. Make dried fruit, raw veggie bread, crunchy raw sprouted nuts, or meat jerky. Trays can be removed to raise bread, make yogurts, and use for crafts.
Ice cream maker – Makes two quarts of your favorite frozen treat in under half an hour. An integrated motor, double-insulated freezer bowl, and automatic mixing paddle do all the work. Easy cleanup. Ideal for fresh sorbet, frozen yogurt, or nutrient-dense ice cream.
Measuring set – Make life easier. A four piece measuring cup set. A five piece measuring spoon set. And a four piece spice measuring set.
Wide mouth canning jars and plastic lids – Canning jars are always handy. Whether you’re preserving jams, jellies, or your backyard harvest…mixing a quick vinaigrette…or fermenting a batch of sauerkraut.
Get It Right silicone spatula set – No more burned wooden spoons. Or gunk stuck between a silicone head and a wooden handle. Unibody silicone construction, heat resistant to 464F, easy to clean, dishwasher and nonstick safe, and nearly indestructible. Ideal for mixing, folding, spreading, scraping, and flipping.
Digital food cooking thermometer – Get a perfect cook on your meat. With the push of a button, the foldaway probe will pop open for quick and easy temperature read.
Items marked with an * are Whole30 compliant